Founded in 2025. Built for the SMBs enterprise advisors ignore.
Enterprise companies have IT departments, procurement teams, and CIOs dedicated to managing vendor spending. They have software that tracks software.
SMBs in the US, Australia, Canada, and the UK have a founder who's too busy running the business, a finance manager staring at a confusing invoice, and a spreadsheet last updated 18 months ago.
"The average SMB wastes 30β40% of its software budget on unused or redundant tools. That's money that could go into hiring, marketing, or straight to the bottom line."
We built LicenseEdge to be the advisor we wished existed β expert, laser-focused on SMB subscription costs, and incentivized to actually save you money. Not bill you for advice that sits in a PDF.
Start With a Free AuditWe don't serve enterprise. We don't serve startups with 3 people. We serve SMBs of 5β200 employees where software sprawl is a real problem and no one has the time to fix it.
We charge a percentage of verified savings delivered in year one. If we don't find meaningful savings, you owe us nothing for the analysis. We only win when you do.
US, Australia, Canada, and UK. Same expertise, adapted to local vendors, pricing norms, and currency. Every engagement is conducted remotely β no travel required.
| Feature | β‘ LicenseEdge | DIY | General IT Consultant |
|---|---|---|---|
| Upfront cost | Performance-based fee | Free (but your time) | High hourly / project rates |
| SMB-specific focus | β Exclusively | ~ Sort of | β Usually enterprise |
| Speed to savings | 30β45 days | Months (if ever) | 3β6 months |
| US, AU, CA & UK expertise | β All 4 markets | β Single market | ~ Varies |
| Vendor negotiation included | β Yes | β No | ~ Extra cost |
| Fee tied to your savings | β Always | β Yes | β Incentivized to bill hours |
No commitment. No sales pitch. An honest look at where your software money is going.